With its 18,000 hectares (44,000 acres) of orchards, South Tyrol is the largest contiguous apple-growing area in all of Europe. And with its know-how and standards of technology, it is among the leading apple-producing regions in the world. The capital of South Tyrol is consequently the ideal location for the world-renowned tradeshow on the apple. Tradeshows are marketplaces, and Interpoma is a platform in the sector that is unique throughout the world as a place to get to know market partners and their interests.